An Honest Approach

Transparency marketing is more than just a trend. It has become the answer to the overload in advertising. We see anywhere between 3000 and 20,000 adverts each day, so in response to this, we are beginning to tune out the inauthentic, unrealistic gimmick in favour of an honest, truthful approach.

Thoughtful Face

Further to this, we are asking more of companies. We want to know that we aren't indirectly contributing to the world's health, humanitarian and environmental problems. And these companies know that they have to sit up and listen.

We are starting to see a change. The UK has seen an increase in small business owners who are taking a grass-roots approach to tackling issues they really care about (like toxin-free skincare). Even the bigger players are developing strategies to reduce their eco-footprint in response to consumer demand. (For example, IKEA sources sustainable wood and cotton).

We at ATURA love and encourage knowledge-based purchasing. We ask for honesty from our brands- in how they make their products, how they operate as a company and how they interact with society and the environment. In doing so, we know that we are happy to place all the information you could ask of them on our website. 

You will always find the list of ingredients for each product (surprising how many companies are not willing to list this on their website!). You will also only find products and brands that meet our criteria. This is how we like to assure you that you are getting a shopping experience that takes into account your eco and socio concerns.

If you would like more information at any time on each brand or product, we are always happy to help. Leave a comment below, or send us a quick email:

Happy purchasing!