Why Choose Natural Skincare?

In 2017, people are ever more conscious of what they are putting on their bodies. Concern over ingredients that are typically allowed into our beauty products has meant that there is a growing community of people opting for natural skincare alternatives. Alongside a rising demand for ethical, low impact, non toxic and cruelty free products, the natural skincare market has become a sanctuary for anyone looking for a little honesty in their purchases.

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So what are the arguments for turning to natural skin care?

A major concern is the effect on our health. A lot of what you put on your skin is absorbed (up to 60%!) and can reach the blood stream (think of how a nicotine patch works). Studies have proven that many chemicals found in products applied to the skin reach internal organs. These chemicals can also accumulate in tissues and disrupt your natural hormone balance. Some synthetic chemicals in products can be tolerated when applied to the skin, but this concentration can build up to dangerous levels when absorbed and stored internally. 

It is worth noting that not all chemicals- natural or synthetic- have the ability to penetrate all layers of the skin. The chemicals that have proven to have health effects are the ones we should be excluding from our skincare routine.

Secondly, natural and organic is better for the environment! Organic means that the processes involved in farming and production promote wildlife diversity, increase soil health and restrict pesticide use. Natural also means that waste elements are not adversely affecting the environment as they are readily recycled through natural processes (like the water cycle or the carbon cycle). 

What about greenwashing?

Greenwashing is an annoyingly sneaky but effective way of marketing that a lot of companies use in order to tap into the conscious shopper’s psyche. The use of the terms ‘organic’, ‘eco’, ‘natural’ and ‘green’ are largely unregulated in the cosmetics industry in the UK, and can mean that as little as 1% of the ingredients are of a natural or organic origin.

In order to overcome this, you really need to do your homework. Don’t fall for eco-claims on the front of the bottle or the TV ad. Look through the ingredients and note ones that certainly don’t come from a natural origin. Also, there are companies selling natural products, yet use unsustainable farming methods or have parent companies with ties to animal cruelty. It is a bit of a minefield! 

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So what do I do?!

Here are a few things that will help:

  • Check out our list of harmful ingredients here. These ingredients take into account the negative effect on the environment and your health. 
  • Watch out for palm oil. Palm oil cultivation is recognised as one of the most unsustainable farming practices in the world at the moment. Also be aware if the product contains microbeads- an unnecessary plastic component (I will be blogging more about these issues soon).
  • Locate certification logos. Different countries have specific bodies to certify companies that are deemed to be truly organic, cruelty free, fair trade and/or vegan. In order to be certified, companies will adhere to a standard and will be routinely and randomly inspected to ensure integrity. 

There will still be companies that are not able to show you that they are being as ethically minded as possible. These are usually small batch, independent brands without the resources it takes to become certified. This is when some research and inquisition may be required. ATURA is here to help- we want to take the hard work out of finding these brands and making sure they are celebrated! Anything we endorse or sell through our site will have full transparency- so that producers and customers alike will benefit from choosing truly natural.